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Just want to add something about the Kid's Game debate.
I think it was Disney's intention to market this to older kids. They had Toontown at the time and Club Penquin was coming into being. Both were aimed at young kids.
Pirates was a marketable product to pre-teens because of the movies. PG-13 or NOT, companies aim those films at a young male audience.
Obviously, since its inception the game has attracted but MORE IMPORTANTLY managed to keep youth and adult players. Young kids don't seem to get into the world as much or stick the object-driven quests. And older players liked a game that wasn't that complex or demanding (not a lot of button-mashing).
Problem, I think - is that they had been marketing to that young crowd, while they need to gear up elements that will satisfy older players.
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