POF in Massive Gamer

[MacIronhawk]

Massive Gamer: I don’t suppose you want to tell me how many subscribers you’ve got, but can you tell me the proportion of users who subscribe, versus that of users content to play the free game?

Goslin: We give quite a bit of the game for free. The exact figures depend on the promotions we’re running at the time, but generally, around 10% is paying. We use the velvet rope model.

If that's true then nine out of ten people I see aren't paying members.
Or did I miss read it?