This thought just came to my mind. Is POTCO worth it for Disney?
Think about this. $10 a month for Unlimited Access. That's all POTCO can bring in. So with probably around 10,000 Unlimited Access players, POTCO brings in $100,000 a month. Now, in advertising, POTCO would burn 25,000 a month. That leaves you with 75,000. Just to keep their staff happy, each would have to be paid 1,000 a month. If they have 50 staff members, you've just burned another 50,000. POTCO is left with 25,000. That leaves POTCO with only $25,000 to run the game, and I haven't even included taxes.
My opinion: POTCO is worth it for Disney, but they are barely making any money on it. Probably $1,000 a year.